The Classic Argentinian Parrila

We created the visual identity for Arde, a sandwich shop that offers the flavor and succulence of meat prepared with Parrilla's traditional Argentinian technique. And to harmonize with the preparation of the main ingredient of the menu, we are also inspired by elements of Argentine culture. Everything that is most traditional has been transformed into an identity as democratic as the brand's purpose: to bring the tradition of Parrila Argentina to everyone. The graphic elements propose an immersion in Argentine culture and street food with art.

The communication was derived in different formats of posters and leaflets inspired by the style of the traditional lambe-lambes and "santinhos" (traditional catholic flyers) to occupy the streets with gastronomy and artistic expressions.

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