Expo Revestir is the leading trade show for surfaces and finishes in Latin America, bringing together industry, architecture, and design in a space for exchange and business. In 2025, we were invited — for the second consecutive year — to develop the graphic concept for the edition. The challenge was to translate the scale of the event into a visual identity that was vibrant, contemporary, and functional.

The concept was rooted in a direct relationship with the materials on display, interpreting textures, forms, and surfaces into a visual language that combines 3D elements, graphic patterns, and abstract compositions. The balance between the playful and the material guided the entire visual construction — from the graphic language to the spatial design, including promotional materials, signage, and digital content.

The visual identity was built on a rhythm of dense volumes and generous negative space, creating a fluid and visually striking communication system. Heavy textures, faux-3D effects, and abstract graphic compositions reinforced the tactile and material dimension of the identity. Color played a central role in the system, bringing vibrancy to the language while also organizing the event’s flow — defining entrances, differentiating credentials, and guiding navigation through the venue. This resulted in an internal communication and signage system marked by clarity and consistency, present in every point of contact and interaction with the audience.

The result was a consistent, versatile, and distinctive visual project. An identity that helped consolidate the largest and most successful edition in the event’s history: 82,000 visits, 1,248 international guests, 300 exhibitors, and over 65,000 square meters of exhibition space spread across six halls and ten sectors. A milestone that reaffirms Expo Revestir’s position as the main business and trend platform for the industry.