The visual identity for the 2026 edition is built around the concept of magnification and focus, positioning Expo Revestir as a lens into the market: a space for discovery that brings viewers closer and reveals new perspectives on products, materials, and trends.

Three-dimensional forms act as lenses, inviting the audience to dive into textures and magnify surfaces, details, and material qualities. The interplay between these 3D constructions and product imagery creates a parallel between design and final piece, between conception and materialization.

Motion plays a fundamental role in this experience. Across the large LED screens throughout the São Paulo Expo pavilion, animation brings the journey from lens to texture to life, creating an immersive visual language in constant transformation.

Conceived as a large-scale system, the identity unfolds throughout the entire experience of the fair, from communications and signage to displays, credentials, gifts, maps, catalogs, and a wide range of physical and digital applications. The result is a flexible and expansive visual universe capable of maintaining a cohesive identity across the diversity and complexity of an event of this scale.