The visual language was inspired by the psychedelic rock posters of the 1960s, with direct references to the work of Milton Glaser. Organic shapes, fluid compositions, vibrant colors, and a touch of surrealism helped build a playful and striking aesthetic in tune with the atmosphere of the festival.

More than 100 custom illustrations and letterings were created for the campaign. This variety of elements made it possible to build layouts that were completely distinct from one another — each filled with personality and a strong visual identity.

The graphic finishing played a key role in reinforcing the campaign’s concept. We brought in textures that simulate analog printing — ink bleeds, misalignments, and graphic noise — to create a look reminiscent of hand-printed posters. These details weren’t just decorative: they brought the campaign closer to the raw energy of live festivals and helped convey the free-spirited, handcrafted tone the project called for.

This project holds a special meaning for Estúdio Caxa. It brings us back to our roots, when we started out designing posters and visuals for parties, concerts, and events. Being so present in the biggest music festival in Brazil is a true joy for us.