During the band's presentation, the well-known Dr. Martens boots would be sold with a discount, and the brand’s merchandising were also available for purchase. Our idea for the posters was to emphasize that the show would take place inside a small shoe store. We also brought references to the traditional punk-rock posters of the 70s, the peak of style in the world. To further tie the idea of the event with the art created, we used Dr. Martens shoe boxes as a platform for the posters, which were printed on the box lid. All the info about the event was insite of the boxes, that were spread around the city to publicize the show and enable public interaction.