We were commissioned by Made Agency to illustrate the communication campaign for Prudential, which is the official insurance company of Rock in Rio.

Since Rock in Rio is an event with multiple genres, artists, audiences, and styles, we developed an illustration full of details, colors, and elements to demonstrate this diversity. In addition, we created the illustration with great potential for application in various brand touchpoints with the audience during the festival.

We used organic shapes, vibrant colors, and many movements in a vector illustration with several layers, giving it the festival's look and feel. The result was an illustration with many elements related to rock and festivals, as well as activities that would happen at the event. The image was applied to various materials such as banners, posters, and t-shirts, and even on a wrapped bus, helping promote the Prudential brand at the event.

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