We were invited to create a new packaging for a special edition of Tiê Prata Cachaça, made exclusively for Misci, a clothing brand that, like Tiê, has a strong connection and influences from the Brazilian vernacular universe. In this creation, we sought to bring some clear references to these roots and the connection that these brands have with the artisanal production of their products.
The label was screen printed, a technique that helps to enhance the colors and finish of the artwork. As the art refers to woodcut prints, it was a way to bring the printing techniques closer, with an even finer and more artisanal finish. The clay of the bottle is also a direct reference to classic Brazilian household products and furniture, such as the clay filter and the moringa.
Every detail of the bottle was carefully thought out to convey the essence of Tiê and Misci. The partnership between the two companies is an important milestone in their history, and this special packaging celebrates this union and transmits this essence to the end consumer. Without a doubt, a collector's item for cachaça enthusiasts or for those who admire the references of traditional Brazilian culture.
