We were commissioned by the Havas agency to participate in the creation of an advertising campaign for the launch of the new Citroen C4 Cactus. Our role in this project was to develop a series of illustrations that were used both in digital communication and in print media.
This type of project is very rewarding for us as it allows us to directly contribute to optimizing communication using our drawing and illustration skills.
Our goal in this campaign was to highlight the versatility of the new Citroen C4 Cactus, a car that adapts to all types of families. To achieve this, we created vector illustrations with clean lines and minimal details. This choice allowed us to emphasize the use of vibrant colors and contrasts, making the campaign even more sophisticated and in tune with its audience.
The illustrations show that all types of families and their pets, no matter how unusual they may be, can enjoy the comfort and technology of the new Citroen C4 Cactus.
Ficha Técnica:
Estúdio Caxa:
Renato Brito Mamede
Vitor Brito Pereira
Agência BTC Havas:
Marcelo Ribeiro
Philippe Demar
Edwyrgs Vargas
Andrea carmassi
Bibiane Oliveira
Estúdio Caxa:
Renato Brito Mamede
Vitor Brito Pereira
Agência BTC Havas:
Marcelo Ribeiro
Philippe Demar
Edwyrgs Vargas
Andrea carmassi
Bibiane Oliveira
