Visual identity project created for Ephigenia, a new nightclub located on the rooftop of a classic building in the Santa Efiência neighborhood, in the historic center of São Paulo.

 

The club's concept is to bring hedonism to the heart of São Paulo. To represent this spirit, we designed the letters for the logo using a typography inspired by curves and shapes reminiscent of Greek columns, while also incorporating some elements of Art Nouveau. Along with the logo, we created an icon featuring the face of a Greek statue.

 

The essence of the club lies in the remix of the classic with the urban, hedonism with versatility and diversity. Therefore, we used a color palette that represents the club's universe: vibrant, colorful, allowing for contrasts that reflect the space's pulsating personality. The chosen tones bring elegance and modernity to the brand.