With this goal in mind, we crafted a collection of captivating illustrated graphic elements that compose the Key Visuals and campaign films. One of the resources used to reinforce the brand's identity was to incorporate the texture of the flip-flops into the illustrations and patterns.

This approach allowed for a direct visual connection with the product, characterizing the illustrations in a unique and cohesive manner. By incorporating the texture of Havaianas, we were able to convey the tactile and visual sensations that consumers can expect when experiencing the product.

Furthermore, for the badges, we explored elements inspired by cartographic maps and navigation icon seals. These references added a touch of adventure and exploration to the campaign, complementing the "To Go Wild" concept.

With the careful combination of these illustrated graphic elements, badges, stickers, footprints, and textured animals, we created a visual ensemble that captures the essence of the campaign.