Repertório is a comprehensive educational platform dedicated to preparing students for the Enem and university entrance exams.
The brand stands out for its accessible and personalized approach, guiding students on a strategic and efficient learning journey. Our challenge at Estúdio Caxa was to translate this mission into a visual identity that was ready for the brand’s next steps, focusing on growth and the future. This visual identity needed to connect with its young audience and have technology, innovation, and proximity at its core.
Working together with the client, we identified four fundamental brand attributes: Togetherness, Transformation, Upgrade, and Knowledge. These pillars support both the visual identity and the company’s positioning in the educational market. The slogan created, "Together we transform the future of education," highlights this mission and reinforces Repertório’s purpose.
We developed an identity rich in elements inspired by the traditional educational universe, but updated for the digital context. The primary colors, with an emphasis on a gradient purple, evoke technology and dynamism, reinforcing Repertório’s innovative character.
The illustrations feature school-related analogies and characters filled with peripheral elements. With a contemporary and detail-rich aesthetic, these illustrations interact directly with the layouts and other visual elements, balancing humor with tones that reflect a connection to education, evolution, and the future.
The logo contains dynamic elements that reinforce the company’s position as a technological and innovative brand. Its continuous line symbolizes the student’s journey and the new paths this stage of life provides. The monogram plays a significant role in the brand universe, serving as an effective graphic resource.
The Repertório Enem project is an example of how collaboration between client and studio can result in a brand that not only communicates efficiently but also deeply connects with its audience, accompanying their evolution and transforming their lives.
