We were commissioned by Agência GALERIA to illustrate the campaign for the launch of the surprising new Sprite flavor, available exclusively at McDonald’s stores across Brazil. In addition to the key visuals (KVs), we created a series of illustrated elements for the various adaptations of the campaign, ensuring versatility and cohesion across all materials. The illustrations are vector-based and filled with vibrant colors, bringing a tangy and playful tone to the communication. The illustrated lettering also enhances the material, with a custom design created exclusively for this project.

YThe result is a set of vibrant layouts, bursting with color, flavor, and a deliciously surreal touch.