Tokyo SP is an entertainment complex located in a modernist building in downtown São Paulo. The nine-story listed building is occupied by a bar, karaoke, restaurant, dancefloor and rooftop, and features exhibitions and art demonstrations of various shapes - and views of Copan and Ed. Italia, icons of the city center. Our work was to develop the visual identity of the place, referring to the neons and other elements of the Japanese culture, which were great influences for the job.
Project finalist at the Latin American Design Awards 2018 and selected to the 13ª ADG’s Brazilian Graphic Design Biennial.